Shang Yang
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K2

K2

Things in nature tend to come and go, but a mountain always stays in one spot.

The mountain waits for you.

 

Prints


Snowboards Redesign


Instore Redesign

Board designs will feature textures from the mountain, to serve as a constant reminder

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Airport Billboard

Posters near popular surf destinations will remind people that while you must chase waves,you simply have to go to a mountain. 

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Digital Billboard

Digital billboards update to tell you where fresh snow is falling near you.


Calendar Design

The K2 calendar will tell you the best mountains to go to throughout the year