Shang Yang
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Alcatraz

Alcatraz

Alcatraz makes other prisons look like hotels.

Visiting Alcatraz is the closest you can get to hell on earth without having to stay.

 

Prints


 OOH

                                           Chicago                                                                                                                                            San Francisco


Ticket Redesign

 Each ticket contains the name of a specific inmate and a QR code that links to more information.


Microsite

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Social

Similarily, viewers can explore specific cells on Instagram and obtain more information from the microsite.


                                             Bus Stops                                                                                                                               Hotel Lobby


Pre-Roll


AirBNB Partnership

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with Kate Ursu